Most businesses have limited resources to spend on marketing.  This means that each message, whether put out on social media, email, or traditional print, in fact, has a tremendous amount of value.  So how does one capitalize on their limited marketing resources?  The answer is that all of these marketing tools should grab your audience’s attention and hold it with a great first impression.

 

So how do you make that killer first impression?  These four tips from Forbes will help you craft an enticing message specifically for your consumer.

First, research your audience.  In order to know what to pitch, it is imperative to know the preferences and interests of your audience.  Even the best and most interesting email for firemen will probably not be read if your audience is business executives.  Learning who your consumer is will always be of paramount importance to any marketing campaign.  RitzPlumbing.com, as an example, recently started to accept bitcoins for payment since many Los Angelinos prefer paying with bitcoins.

Second, make yourself visible and easy to find.  There are many directories and magazine listings out there and if you are not present, then people will not even know they have you as an option.  Make yourself available, because even if your services are better than the competition, people will not jump through hoops to find you.

Third, make sure you do not blend in with the crowd.  When you promote your products, make sure you do it in an interesting and enticing way.  Use visual tools such as layout and color to create a visually interesting design.  There are many advertising research companies that help retailer organize their store to make the most conducive environment for spending.  They even focus on things like how much longer the average consumers eyes will focus on a red label instead of a blue one.  Make a visually interesting presentation so that the content is not the only attractive factor of your pitch.

Finally, make sure that your content is diversified and frequently released.  If you put out one piece of good content, you cannot rely on it to draw all of the customers you want forever.  In order to increase your presence, you want to make sure that you reach the most prospective consumers possible.  The best way to do this is the regular release of diversified content.  If nobody can find you, your message, no matter its quality, will not be heard.

A good first impression is invaluable, and these four simple pieces of advise will certainly contribute.  You must know your audience, make yourself easy to find, stand out from the crowd, and keep your content relevant.

Online marketing has been a hot topic recently.  Astounding numbers of people visit websites and learn most of their information from the web.  Even though this is true, there are still plenty of people who are not staring at a computer screen every hour of the day.  Even tech companies, like these, have been engaging in offline  branding.

 

MailChimp

This company has started using billboards to great effect.  MailChimp has begun using their mascot, Frederick von Chimpenheimer, on billboards.  They use photos of his smiling face and very little else.  Though they maintain that they are not trying to overload the public with ads, the curiosity that stems from their vague and cryptic message resonates.

 

Yelp

This company exploded out of the Internet and on to the restaurant scene.  Yelp sends out stickers to local businesses.  These stickers, which are plastered on doors and windows raise awareness of the website and can be found almost everywhere.

 

Uber

Uber burst onto the marketing scene with their short-term creative deliveries that have become publicity stunts as well.  Whether delivering Gotham City Police Cars during Comic-Con, or delivering kittens to your doorstep, Uber has become a delivery company whose name is synonymous with convenience, ingenuity, and happiness.

 

Squarespace

This build-your-own website company has gone old fashioned.  Their off-the-web campaign includes television ads and podcast commercials which are reminiscent of radio campaigns.

 

All of these companies are filled the some of the most ingenious minds of the computer age, yet still understand the necessity of traditional advertising and have become successful, in part, due to its implementation.

The University of Alabama and Auburn University were both positioned among the best in the nation regarding the matter of the most captivated college groups by means of online networking, as per another report by College Atlas Encyclopedia of Higher Education.

In the interim, Auburn University positioned among the top schools in the country for online networking impact, the report indicated.

The rankings assess the social networking deliberations and viability of 400 real U.s. schools and colleges utilizing information, for example, the amount of Facebook likes and tweeting recurrence.

“The promptness and compass of today’s computerized and versatile world call for a vigorous methodology as key to engagement inside and past our group,” said Christine Heenan, VP for open undertakings and correspondences at Harvard University, which positioned first on the most persuasive rundown and second on the most captivated rundown.

Provincially, the University of Alabama positioned thirteenth in the country in the matter of social networking engagement, which measures the college’s online networking achievement focused around measurements, for example, Facebook likes and engagement inside pages and posts.

Reddish-brown University positioned 26th in the country regarding social networking engagement.

It likewise positioned 23rd in the country for most powerful social networking, which measures college’s endeavors to sharpen their social networking vicinity to power limited time crusades and increase their messages.

“No establishment, business, or individual looking to advertise their products and/or administrations can bear to be quiet on the systems where billions of clients customarily express their feelings, trade data, compose surveys, and impart their particular lives,” College Atlas said.

Writing web copy can be difficult regardless of how good your writing skills are. As a marketer, your expertise might not lie in creating energetic copy and as a result, you see little conversions, sales and traffic to your site. As you write and edit your website copy, you could be missing some important steps that will drive your visitors to take action. Below is a list of the most common problems that causes web copy to suck.

1. Not knowing who your reader is.

Your reader, should be your target market and your job is to persuade them to make a purchase or complete an action. To write in a persuasive way, you need to know what your reader wants and values in order for you to speak to that need You shouldn’t write about what you want people to know, write about your audience wants to read.

2. Not using engaging words.

Write using words like “you,” “imagine,” and “because” in order to make them more receptive to your pitch. The word “you,” makes your copy personal, like you are having a conversation with them. “Imagine” helps your reader visualize their experience with your product or service. “Because” gives people an explanation and reason as to why they want or need something and will motivate them to action more.

3. You’re way too self-promotional.
You spend more time talking about yourself, product and company than you do anything else. Unfortunately, everyone is selfish and interested in themselves. In order to capture your audience, you need to share information that will benefit them. Instead of talking about how great your company or product is, make it evident what your visitors are getting.

4. You ignore poetic writing techniques.
Being wordy can be difficult, but being boring is worse. Use techniques like alliteration, rhyme and repetition to make your copy more exciting, memorable and fun to read.

• Alliteration: Get bang for your buck (Whole Foods Market)
• Rhyme: The world’s largest — and smartest — collection of apps. (Apple)
• Repetition: No added sugar. No concentrates. No funny business. (UK smoothie maker, innocent)

5. You aren’t clear.

Your landing pages should be easy to navigate and have clear noticeable calls to action. It should be easy for the visitor to understand what it is that you want them to do and what’s next. Use font sizes, colors and bullets to highlight certain parts of your content and distinguish it from the rest of the body copy.

Writing good copy is not only about avoiding silly mistakes, it is about create copy that captivates and seduces your readers to want to learn more or purchase. Wow your visitors with vivid imagery and encourage your readers to take action.

It truly is amazing what one tweet can really do these days. It can ruin your career, engage your fans, or even start a marketing revolution. Around this time last year, the marketing community was in awe over Oreo’s well-timed and perfect tweet, “You Can Still Dunk In The Dark”; a clear response to when the lights went out at the 48th Super Bowl. This was a clear statement against traditional advertising and marketing as while companies spent millions dollars on seconds of airtime hoping for some sort of audience engagement, Oreo spent zero dollars and guaranteed itself not only thousands of responses in just a few moments but also a place in social media history as many consider it to be one of the best tweets of all time.

    Following in the footsteps of Oreo just a short year ago, dozens of companies tried their best on social media to wrestle up some good old fashion audience engagement. Here is a review of some of the best tweets and real-time marketing from this year’s Super Bowl!

Hilary Clinton’s Big Moment: While of course most of the successful real-time marketing and social media posts were done by big brands, you have to give credit to the former Secretary of State who delivered a relevant and well-timed tweet. As Clinton’s tweet read, “It’s so much more fun to watch FOX when it’s someone else being blitzed & sacked! #SuperBowl” As the Broncos faced smothering defeat at the hands of the Seahawks, Clinton reached success with this classic joke on Fox’s coverage. Politics aside, Clinton’s tweet got her over 57,195 retweets and 42,150 favorites; overall over 100,000 accounts directly reacted to her tweet. That certainly seems like a win for Clinton.

JC Penney’s Odd Tweets: For the majority of the game it appeared as if JC Penney was experiencing a public relations disaster. Each tweet they released appeared to be all jumbled up and misspelt (Example A). To make matters worse for the company it appears that other marketing departments used this weakness as a chance to capture some great real-time engagement or themselves. As Coors Light tweeted, “.@JCPenney We know football goes great with Coors Light, but please tweet responsibly.” Funny? Absolutely, but at the end of the day JC Penney got the last laugh as they revealed the real reason for the funky tweets. The entire time the person who was handling their twitter account was wearing JC Penney’s new line of Go USA mittens, making for a great announcement of their latest product.

DiGiorno’s Big Diss: As the Seattle Seahawks continued to pour on the points against the tragic Denver Broncos, more companies took advantage of the bad situation. By far the best tweet poking fun at the lop sided game was by DiGiorno Pizza. The DiGiorno Pizza PR team took the opportunistic moment to tweet, “YO, THIS GAME IS LIKE A DIGIORNO PIZZA BECAUSE IT WAS DONE AFTER TWENTY MINUTES #SuperBowl #SuperSmack #DiGiorNOYOUDIDNT” Even though that was a great tweet for DiGiorno Pizza, the sympathy for the Broncos was never felt. It is doubtable that Peyton Manning cared much though. Manning supports Papa John’s all the way!