Marketing strategies change quite frequently, different tactics come into play which are changing the way the industry is being ran. In the past decade or so digital marketing has skyrocketed in popularity and is changing daily. Expect this trend of change to continue as 2014 comes to an end as we roll into 2015. Here are some tips to best adapt to the changes to be coming in 2015.

Mobile driven marketing

This market has yet to be tapped in terms of digital marketing successfully. With many companies attempting to figure out Googles algorithms, it has been a difficult 2014 for companies to successfully base how to control this digital marketing. Many believe 2015 will be the year where it really starts to boost since Google has started to index their mobile applications with more authority and companies have started to optimize their sites to market to the mobile market. “I predict that B2B marketers will see their audiences cross over to “mobile first” for the first time in 2015 where greater than 50% of their marketing content will be consumed on mobile or tablet device,” claims head of Business to business (B2B) of LinkedIn, Russell Glass.

Google+ is on its way out (maybe)

With the social media marketing blitz on the rise, sites such as Facebook and Twitter taking over this field, Google+ has a ‘50% chance’ of getting killed according to the founder of Siege Media, Ross Hudgens. So a suggestion to companies is to stay away from marketing on Google+ since it may end up being a waste.

Content is key

Mentioned before, Google is starting to rank content more closely. The more useful content posted, the better Google will rank it in the search results. This tool is borderline search engine optimization (SEO) which helps rank content more preciously based on keywords and marketing terms thrown into the marketing campaign.

Practice the tips above!

This last tip is to combine all three of these into one and try to use these most affectively as possible. These tips are all tips that should be practiced in the upcoming year, but using all of these tips in unison is a great way to really optimize your digital marketing goal and make a splash in 2015.

For more tips for 2015, Forbes.com