Top Analytic Tools For Social Media Marketing

As social media plays a larger and larger role in modern digital marketing practices, firms should begin looking towards analytic tools to help monitor the lead generation and return on investment of their social media strategies. The goal here is to discover which social media campaigns were successful and why. So without further here is a list of the top analytic tools for measuring social media productivity.

  1. Hootsuite: Though typically looked at as a social media management platform the web application features several different customizable reports and analytic tools to help clients track lead generation and sale conversion. Hootsuite is of some serious interest these days particularly after the company recently purchased social analytics leader uberVU. But regardless of this recent acquirement, Hootsuite offers Facebook insights, click statistics, organization analytics, and all around analytic reports.

  1. SproutSocial: Founded in 2010 this analytic tool allows its’ users to monitor their brand engagement through keyword usage statistics and competitive evaluations. Both allow companies to see how their user engagement is prospering and how they are performing against their top competitors.

  1. Klout: More focused on a micro level rather than a macro, Klout allows its’ users to view a collective score stemming from the entirety of their social activity. The score ranges from 1-100 and lets users track their popularity on some of the most popular social media channels. A few months ago the company released Klout for Business which applies the same individual characteristics of Klout to firms across the world.

  1. SimplyMeasured: Specializing in full social reports, SimplyMeasured has a great design to go with its’ great data and, offers its’ data in Excel format. Another great aspect is their competitive benchmark tool which allows businesses to set goals for themselves while maintaining a well rounded idea of the competition.
  2. Google Analytics: Of course Google has a social analytics program–what don’t they offer really? Anyways Google Analytics is a great web application and although it may look a little plain in comparison with the designs of the other sites, it displays great statistics on social web behavior. A really great feature is an “Activity Feature” which allows users to view who is talking about their company on social media in real time.